gimme the third way

I am working a lot lately, travelling much more than I am used to, flying every week for a few days to a hot and sunny country and coming back to a continental non-predictable weather (mostly not hot and not sunny, though). The result is a mild, yet very much annoying cold which is declinating in every form a cold can possibly assume. Since this is no medical bulletin or hypochondriacs forum, I will skip the details. The fact is that this little health issue made me ask in loop: cui prodest?

I mean, it´s just a cold and it will eventually go away so that I will actually enjoy my meal instead of just gulping down calories without tasting anything at all, but, if I got caught in the plane viruses net within my third flight, how can my boss not be in the hospital with tubes coming out of his nose? 

The poor guy is stress in person also due to some restructuring my company is undergoing. He is doing an incredible job and, on one of our flights, he announced that he has been promoted: clap clap clap!

And then he adds "Yes, this is certainly a great satisfaction but...it means additional responsibilities and...I don´t know how I am going to manage it all". Short pause. Snear "I think I should start using coke". 

Joke aside (the guy is such a picture perfect family man that he wouldn´t even smoke a joint), the pondering question, again is: cui fucking prodest? For whom are we doing this? Why? For whose sake? So that we can show off the expensive car? So that our kids can go to international schools and our wives can have a boob job done after they are done with breast feeding? Yes, I know this is a quite banal and diffused anti-consumerism and lefty theme, returning over and over like Christmas and the World Championship, so no new brilliant sociological manifesto but just the consideration that...it makes me sad. I really do not get the point of this all, so, instead of running along, I am just walking on the side, moderately skeptical, pretending that I understand why they all run and that I am just warming up to join them. In fact, I am looking for the emergency exit. Which I haven´t obviously found yet, but which I truly truly hope doesn´t necessarily mean that I have to become a vegan post-modern hippy wearing organic-cotton ugly and yet ridiculously expensive garments. No no, that please no!

I want the third way. 

I am going to find a third way. Yes, I am. It´s one of the few things I really really want.